Do you or anyone in your family eat Cheerios, Wheaties, Trix, Chex, Fiber One, Kix, Lucky Charms or any other General Mills cereal? Do you enjoy a nice bowl of HӓagenDas ice cream with a Nature Valley granola bar, perhaps after a crispy Totino’s Pizza? On a cold winter’s day, you like to sit up to a nice hot bowl of Progresso Soup? If you are one of the many who enjoy your veggies, are you a fan of Green Giant vegetables? Do you use Betty Crocker, Hamburger Helper or Old El Paso? If you answered yes to one or more of the above questions, you may want to think twice before you make your next purchase.
On the ballot in November, Minnesota residents will be voting on a constitutional amendment which defines marriage as a union between one man and one woman. The amendment is designed to protect traditional marriage.
In response to the amendment drive, General Mills CEO Ken Powell recently spoke at a gay pride event where he told the crowd that the cereal giant opposes the amendment and efforts to protect traditional marriage. The General Mills corporate headquarters is located in Minneapolis.
Brian Brown, president of the National Organization for Marriage commented on the amendment, saying,
"Marriage as the union of one man and one woman is profoundly in the common good, and it is especially important for children. General Mills makes billions marketing cereal to parents of young children. It has now effectively declared a war on marriage with its own customers when it tells the country that it is opposed to preserving traditional marriage, which is what the Minnesota Marriage Protection Amendment does."
"This will go down as one of the dumbest corporate PR stunts of all time," said Brian Brown. "It's ludicrous for a big corporation to intentionally inject themselves into a divisive social issue like gay marriage. It's particularly dumb for a corporation that makes billions selling cereal to the very people they just opposed."
Spokesperson for NOM, Jonathan Baker added,
"You know, they had a chance to respect their customers, they had a chance to respect their employees, and frankly, as a publicly traded company, they had a chance to respect the diversity of their shareholders. And I just can't stress how disappointed we are that they have decided to cave in to those special-interest groups."
According to information provided on the NOM website, a poll conducted by the Alliance Defense Fund indicated that 63% of households with kids said that marriage should be defined as a union between one man and one woman only and not between a man and another man or a woman and another woman. They also point out that General Mills makes billions of dollars by providing products to traditional families. In fact, they point to the US Census Bureau’s figures that indicate there are over 35 million traditional families in the United States compared to only 111,000 same-sex families.
I would love to see the 35 million traditional families make their voices heard at the grocery checkouts by boycotting all General Mills product until the company sees the error of their ways. If enough families stop buying GM products, they’ll be forced to listen to their customers and change their stance on the marriage amendment. If they don’t change, then may their company slide to ruin with all of the others that endorse the sinful and anti-biblical lifestyle of homosexuality.