Best and Worst Advertisers Should Influence Our Holiday Shopping

Have you ever thought about the moral and family friendly values of the companies that you give your business to?  Would you rather give your business to a company that supports homosexuality and pornography or to a company that supports a more conservative moral standard?

Parents Television Council has just released their list of the “Top Ten Best and Worst Advertisers” for the 2010-2011 television season.  They rated companies according to the programs they advertised on during prime time television.  Those companies that supported more family-friendly programs were listed in the Top Ten Best list while those that supported less family friendly and even anti-family programs made the Top Ten Worst list.

If you don’t think this list makes any difference or has any influence on shoppers, think again.  Five of the companies that were on last year’s Top Ten Worst list changed their advertising methods enough that they moved off that list this year.  Parents Television Council cites a Harris Poll that said one in four Americans refuse to purchase a specific brand or product because of their commercials and the programs they advertise on.

Therefore, I pass the list on to you and pray that you share it with everyone you know, to help them make wise choices on where to spend their hard earned money.

Top Ten Best Advertisers:

1. Ford

2. Sears

3. Procter & Gamble (Pampers, Tide, Crest, Downy, Febreze)

4. CVS Pharmacy

5. Visa

6. Enterprise Rent-A-Car

7. General Mills (Betty Crocker, Cheerios, Pillsbury, Old El Paso) and Kellogg (Rice Krispies, Cheez-It, Keebler, Nutri-Grain) (tied)

8. SC Johnson (Pledge, Windex, Shout, Glade, Off!)

9. Walmart

10. Clorox, CocaCola and Wendy’s (tied)

 

Top Ten Worst Advertisers:

 

1. American Express

2. General Motors

3Target

4. Toyota

5. Victoria’s Secret

6. L’Oreal (L’Oreal, Maybelline, Redken, Lancome)

7. McDonald’s

8. AT&T

9. Sprint and Verizon (tied)

10. Burlington Industries

 

Reference:

 

PTC Releases Best and Worst TV Advertisers List to Guide Holiday Shoppers, Parents Television Council, Nov. 23, 2011.