For the past year, the Obama campaign has had little trouble raising millions of dollars for his re-election effort. In addition to the corporate and large supporters, they have relied on a very robust funding by grassroots supporters.
In the latest campaign fund raising effort, Obama’s team set a goal of adding 20,000 new grassroots supporters. They made it a competition with a promise that the President would personally call the top two people who brought in the most new grassrooters.
At a time when all campaigns seem to be ramping up, the grassroots recruiting effort only garnered a mere 11, 500 new grassroots supporters. Falling over forty percent short of their goal has to be another indication of the deterioration of the President’s support base and falling approval ratings.
However, their total campaign efforts have been paying off as they have been able to draw $86 million in contributions from over 550,000 supporters. But the rate of new contributions is slowing down and if the disappointing trend of the latest grassroots effort is any indication, Obama campaign may have to do something that neither Obama nor his people are used to doing and that is to budget what they have and not spend so lavishly.