While the 2019 Oscars ceremony did find a small rise in viewers, it was still the second lowest rated Oscars ever, according to early ratings numbers.
According to Deadline Hollywood, the 91st Academy Awards Oscar show saw a small rise over last year’s worst rated show ever, but this year’s show still rates as the second lowest rated show ever.
For the first time in several years, that’s a distinct rise for the Academy of Motion Picture Art and Sciences’ show. In fact, in an era when awards shows across the board have been taking viewership and demographic hit, last night’s Oscars was up 14.3% over last year’s Jimmy Kimmel-hosted affair.
But that rise does not make it a success. It is still the second lowest rated awards show in history:
With a 21.9 in the early metrics, that February 24, 2008 event was the all-time low in the before last year’s stumble. In a very different era of television, that ceremony on the Disney-owned network saw “No Country For Old Men” take the Best Picture and around 32.0 million tune in.
Even though right now, last night’s Oscars are the second lowest ever, getting near those kind of 2008 audience numbers would prove a win for the much criticized AMPAS and ABC. Especially as the time conscious net had to quell nervous advertisers this year after the Oscars fell beneath 32 million viewers and a 21.0 meter market rating for the first time last year.
Speaking of last year…
The ratings tumbled last year, too. The 2018 Oscars itself was the lowest rated broadcast in Oscars history.
As Time magazine reported: “About 26.5 million viewers tuned in to the 2018 Oscars, marking a record low and the first time Academy Awards viewership sunk below 30 million people, the Associated Press reports.”
The figure is the lowest since Nielsen started tracking Oscars viewership numbers in 1974. Viewership sunk by 20% from last year, when 32.9 million people watched the 2017 Oscars. The 2017 Oscars saw was the lowest number of viewers since 2008, when the broadcast drew in 32 million viewers. In 2016, an average of 34.4 million people watched the Academy Awards broadcast.
I wonder how long it will take until Hollywood gets the message?
Finally, President Trump had a little message for the Oscars: “e nice if Spike Lee could read his notes, or better yet not have to use notes at all, when doing his racist hit on your President, who has done more for African Americans (Criminal Justice Reform, Lowest Unemployment numbers in History, Tax Cuts,etc.) than almost any other Pres!”
Be nice if Spike Lee could read his notes, or better yet not have to use notes at all, when doing his racist hit on your President, who has done more for African Americans (Criminal Justice Reform, Lowest Unemployment numbers in History, Tax Cuts,etc.) than almost any other Pres!
— Donald J. Trump (@realDonaldTrump) February 25, 2019
Follow Warner Todd Huston on Twitter @warnerthuston.