Kentucky Fried Chicken has dumped its long-time slogan, “finger licki’ good,” because of its COVID-19 hysteria.
KFC claimed that “finger lickin’ good” is “inappropriate” in this time of the coronavirus.
KFC global marketing chief Catherine Tan-Gillespie insisted that even though its slogan has served well for more than six decades, it “doesn’t feel quite right” for 2020 but, she added, it “will be back” when “the time is right.”
“We find ourselves in a unique situation — having an iconic slogan that doesn’t quite fit in the current environment,” Tan-Gillespie added. “While we are pausing the use of It’s Finger Lickin’ Good, rest assured the food craved by so many people around the world isn’t changing one bit.”
To be sure, the whole thing is a marketing ploy.
After the announcement, KFC put out this video:
The fact that such a campaign could become such a “great” marketing gimmick show’s how so many have become conditioned by the coronavirus.
The ad campaign, though, is not being run in the U.S. For some reason it is only being run in the United Kingdom, Canada, the Netherlands, the Middle East, North Africa, South Africa and parts of Asia.
KFC runs more than 24,000 restaurants worldwide. It is a subsidiary of Yum! Brands, which also owns Pizza Hut and Taco Bell.
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