The Country Time lemonade company is paying fines for any kid who opens a lemonade stand that is shut down by police. This is a brilliant piece of advertising, not to mention a great way to highlight the stupidity of rules many cities across the nation.
“Country Time is doubling down on its campaign to save one of America’s favorite summer past times – children’s lemonade stands.,” ABC 11 reported.
ABC 11 added:
Now the company has a new website that shows where stands are legal and directs visitors to where they can lobby their local lawmakers.
Lemonade stands are currently allowed without permits in just 15 states.
Indeed, Country Time has set up a website that asks “IS LEMONADE LEGAL IN YOUR STATE?”
“Whether you live in a red state or blue state, every state can be a yellow state,” Country Time says.
At the website kids can even download little signs to advertise their lemonade stand.
It really is unbelievable that only 15 states allow kids to have lemonade stands in their front yards. This is a long, American tradition for kids. The idea is seen in TV shows that go back to the dawn of TV. The lemonade stand was even lampooned by Charles Schultz with his “Peanuts” cartoons where Lucy had her “psychiatry stand.”
But, aside from being a fun tradition, it is also a very useful one. It has the possibility to teach kids the usefulness of performing a service for people for remuneration.
This is an important lesson even for kids who never set up their own lemonade stands. All they need do is see some other kid do it and the lesson is at least partially passed on.
These are useful lessons for our society and cities are wrong to prevent kids from being able to learn them.
Follow Warner Todd Huston on Twitter @warnerthuston.