Customers from coast to coast are throwing their Gillette razors in the garbage after the company said men suffer from toxic masculinity.
The razor company’s “The Best Men Can Be” video ad features scenes of evil men bullying and sexually harassing people and also encouraging other men to do the same. But the company says men can do better by preventing such behavior. At the end of the commercial, a man stops another man from catcalling a woman and another scene shows a dad stepping in to stop kids from fighting. The narrator then says men need to do a better job so the next generation of boys have better examples to follow.
According to the he commercial’s YouTube caption: “Bullying. Harassment. Is this the best a man can get?”
But the commercial instantly became infamous for calling all its customers haters and abusers.
In fact, the Youtube video will soon join the 50 most hated videos on Youtube. By the weekend it will likely reach over a million downvotes.
Commenters on the Youtube page are withering.
“Why am I being lectured on how to be a man by a corporation that uses child labor and taxes female products up to $4 more?” one wrote.
“‘Bullying. Harassment’ is not limited to a gender, woman can be just as evil as men,” another scolded.
“Just the type of social commentary I look for in my shaving gel,” another posted.
Now, customers are also posting images of their Gillette products sitting in garbage cans.
— DVR (@DrewVanRoekel1) January 16, 2019
We don’t need politics with our shave gel. pic.twitter.com/erZowlhdz8
— ART TAVANA (@arttavana) January 14, 2019
— Alvaro Alvi (@AlvaroAlvi3) January 15, 2019
Of course, there are many, many more just like this. And they are growing.
Even left-wing British TV talker Piers Morgan has turned against the razor company.
Morgan slammed Gillette, denouncing it as “virtue-signaling PC guff which may drive me away to a company less eager to fuel the current pathetic global assault on masculinity.”
Follow Warner Todd Huston on Twitter @warnerthuston.