An American father posted a photo of himself and his kids all toting firearms all to pass on a message to man-hating Gillette razors: “Does this offend you?”
Graham Allen jumped to his Facebook page last week to answer to the anti-man TV commercial put out by P&G-owned Gillette razors which featured scenes of men acting like creeps and ended with a message scolding men to “be better.”
Allen, a U.S. Army vet and the host of Rant Nation on Blaze TV, gathered his three beautiful children and took them to a local cotton field where they proudly stood holding their family guns for a nice family photo.
Along with the photo, Allen posted a message reading, “Practicing our ‘toxic masculinity.’ Hey Gillette does this offend you?! I’ll raise my kids the way I believe they should be….thanks for your advice.”
The posting quickly went viral with over 102,000 likes and 17,000 comments.
Of course, Allen was responding to Gillette’s ad which came out on Monday, January 14. “‘Boys will be boys’? Isn’t it time we stopped excusing bad behavior? Re-think and take action by joining us at TheBestMenCanBe.org,” the razor company tweeted on Monday to accompany the ad.
The video ad is essentially a two-minute demonization of how P&G imagines men act.
The Youtube posting quickly jumped into the 50 most hated videos on Youtube with well over one million down votes and only 646K up votes.
Commenters on the Youtube page are withering.
“Why am I being lectured on how to be a man by a corporation that uses child labor and taxes female products up to $4 more?” one wrote.
“‘Bullying. Harassment’ is not limited to a gender, woman can be just as evil as men,” another scolded.
“Just the type of social commentary I look for in my shaving gel,” another posted.
The ad did not sit well with millions of men who are Gillette customers. By Wednesday these customers began posting videos and images of men throwing out Gillette’s products from coast to coast.
Customers began posting images of their Gillette products sitting in garbage cans.
— DVR (@DrewVanRoekel1) January 16, 2019
We don’t need politics with our shave gel. pic.twitter.com/erZowlhdz8
— ART TAVANA ????️???? (@arttavana) January 14, 2019
— Alvaro Alvi (@AlvaroAlvi3) January 15, 2019
Of course, there are many, many more just like this. And they are growing.
Even left-wing British TV talker Piers Morgan has turned against the razor company.
Morgan slammed Gillette, denouncing it as “virtue-signaling PC guff which may drive me away to a company less eager to fuel the current pathetic global assault on masculinity.”
Follow Warner Todd Huston on Twitter @warnerthuston.