Here Dick’s goes again doubling down on ditching more guns.
Dick’s Sporting Goods Inc. said this week that they will stop selling hunting rifles and ammunition at 125 of its stores. No one I know has set foot in a Dicks Sporting Goods store since their initial transgression anyway. Which explains their continued financial difficulties.
Since Feb 2018 I won’t set foot in Dick’s.
Amid Dropping Sales, Dick’s Doubles Down On Ditching Guns https://t.co/I5J1VTcDch
— Bert (@trebsnikpoh) March 13, 2019
After the Parkland shooting in February 2018, Dick’s Sporting Goods announced that it was making some big changes involving gun sales. The company imposed an age requirement of 21 for the purchase of a firearm, banned the sale of “assault rifles” at its subsidiary Field & Stream stores (it had already banned them from Dick’s years earlier), and banned “high capacity magazines” at all its stores. Within weeks, the company began to see a drop in sales, and in months the situation was bad enough for CEO Ed Stack to start openly blaming some of his company’s financial struggles on its high-profile gun control stance.
Amid continued financial struggles, including an 11% drop in shares Tuesday, Dick’s announced that it would stop selling firearms altogether at 125 of its 729 stores, The Wall Street Journal reports.
Stack announced the decision in a conference call Tuesday. The “gun-free” decision comes after a successful test in ten stores that had been underperforming in hunting sales, Stack explained. The company replaced guns and additional hunting gear with “higher-margin, faster-selling categories such as licensed sports gear and outdoor recreation equipment,” the Journal reports, and saw an increase in sales. That increase occurred while quarterly sales overall dropped 2.2%. The additional stores that will no longer sell firearms likewise underperform in the hunting category. More
I bought a pair of sneakers from Dick’s about a year or so ago but that’s the last dime they’ll see of my money for anything since they stabbed America in the back.
They’re free to run their business any way they see fit. That’s their right. I’m free to spend or not spend my money as I see fit because that’s my right.