Fox News Joins List of Top Ten ‘Most Patriotic Brands’ in America


Among other brand names, Fox News has joined the top ten list of the most patriotic brands in America according to a new survey.

Several new companies jumped into the top ranks including Clorox, Purell, Zoom, and Netflix according to the New York-based brand engagement and customer loyalty research firm, Brand Keys.

“We’re all in this together, but these brands were more in this together with you,” says Brand Keys president Robert Passikoff. “It’s the politics, the pandemic, and protests. The brands that fall into the Venn diagram of those three things are the ones people are attributing the value of patriotism to more strongly. It’s not that other brands aren’t patriotic.”

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This year’s list finds Fox rising to the top ten along with Amazon. Likely due to the coronavirus pandemic scare, Clorox, Purell, and Netflix broke into the top ten for the first time.

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Other companies that broke into the top 30 most patriotic companies include, USAA, AT&T, T-Mobile, Verizon, Apple, Domino’s, Zoom, Progressive Insurance, GEICO, Allstate, Farmers, Home Depot, and Campbell’s Soup.

The top ten brands include:

  • Jeep (same)
  • Amazon (+10)
  • Walmart (+6)
  • American Express and MSNBC (same, +2)
  • Clorox and Netflix (new, new)
  • Disney and Levi Strauss (-4, -1)
  • Ford and The New York Times (-4, +1)
  • Fox News (+2)
  • Hershey’s and Purell (-2, new)
  • Coca-Cola and The Washington Post (-6, +6)

“With the exception of Jeep—the brand that’s No. 1 every year for the 18 years we’ve done it, because it owns patriotism—everything on the list was brands that showed up. They were there for people when they felt they needed something. It went beyond primacy of products and how they were viewed, how they resonated with this value. They didn’t have to paint themselves red, white, and blue,” Passikoff added.

Check out Fast Company for numbers 11 through 30.

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