Did you notice the media firestorm surrounding the Trayvon Martin/George Zimmerman case just fizzled all of a sudden? For a while, that was all the media were talking about until a few months ago. So why the sudden abandonment of the story?
One reason might be that Zimmerman is suing NBC for their editing “error” that portrayed Zimmerman, a Latino, as being a white racist thug who wanted to kill Martin because he was black. The suit sums it up pretty well:
“Defendants pounced on the Zimmerman/Martin matter because they knew this tragedy could be, with proper sensationalizing and manipulation, a racial powderkeg that would result in months, if not years, of topics for their failing news programs, particularly the plummeting ratings for their ailing “Today Show” as well as for the individual defendants to ‘make their mark’ for reporting a [manipulated] story such as this.”
This is what the media business is all about. If they have to edit something in order to draw more attention to themselves, they’ll do it. It’s not about objectively reporting events. It’s about increasing their viewership, driving up their ratings and bringing in more ad revenue. And how do they do that? By sensationalizing news stories. Why tell the truth when a fabricated event is far more interesting and profitable? They don’t just want people watching who will agree with them. They want the other half too who get a charge out of being outraged. They benefit from both sides because it increases their audience and exposes more people to advertisements.
Just look at News Corporation, which owns and operates Fox News. People often associate Fox News with Republicans, but it was reported recently that News Corporation favors the Democrats when it comes to donations. The Blaze quoted The NY Times:
“‘News Corporation … has contributed $58,825 to Mr. Obama’s campaign, compared with $2,750 to Mr. Romney,’ the Times reports. ‘News Corporation has [also] donated $504,162 to individuals, Super PACs and candidates in 2012,’ the report continues, ‘Eight of the 10 top recipients of that cash are Democrats. (Mr. Murdoch’s personal contributions largely favor Republicans, though his wife, Wendi Murdoch, has donated to Senator Kirsten Gillibrand, a Democrat from New York.)’”
Even Rupert Murdoch himself was a staunch Hillary Clinton supporter, donating and helping her raise money in her multiple public office runs as recently as 4 years ago. So, why would his company favor the Democrats but report on things that people identify as being “right-wing?” Because Murdoch is a media businessman. He knows what is popular and what makes the most money. He’s found that a lot of people love to be outraged by what Fox News says and a lot of others who just love Fox News. He benefits from both and is able to keep ratings and therefore ad revenue up.
Zimmerman’s case however shows a desperate attempt by NBC to get their dismal ratings up. Even though Zimmerman is (or was) an Obama supporter, I would like to see the suit play out and have the network officially and publicly announce their apology to Zimmerman for deliberately twisting facts in order to generate more revenue for themselves. But then they’d have to do that for pretty much everything else they’ve said, so it’s not likely to happen.