A high school in the U.K. has banned expensive, designer winter coats because they might make poorer kids feel bad, a report says.
Woodchurch High School in northwestern England’s Birkenhead has put the kibosh on expensive coats from companies such as Canada Goose and Moncler because they “stigmatize” poor kids.
According to The Washington Times:
The Woodchurch High School in Birkenhead this month reportedly informed students that they would no longer be permitted to wear Canada Goose and Moncler coats on campus when they return from the Christmas break.
“These coats cause a lot of inequality between our pupils,” headteacher Rebekah Phillips told CNN. “They stigmatize students and parents who are less well off and struggle financially.”
The blacklisted coats sell for as much as $1,200, CNN reported.
“There has been feedback from children, who say ‘Gosh, that is our rent for the month,’ ” Ms. Phillips added.
In a letter home to parents, Phillips added:
In a letter home to parents, an assistant head teacher laid out the school’s rationale, the Liverpool Echo reported.
“As you are all aware from an email that was sent out yesterday, pupils will not be permitted to bring in [Canada] Goose and [Moncler] coats after the Christmas break,” the letter stated, adding that Pyrenex coats would also be prohibited.
“The support from parents/carers has been overwhelmingly positive and we are very thankful for this,” it stated. “I am writing to confirm that these brands will also be prohibited after Christmas.
Phillips also said that the administration plans to “poverty-proof” the school and may even ban “expensive” backpacks.
This type of meaningless nonsense is apparently a growing trend in British schools, the Times reports.
Looks like it is OK to “wealth shame” kids in the U.K., though.
Follow Warner Todd Huston on Twitter @warnerthuston.