The Land O’Lakes butter company has announced that it is bowing to liberal pressure and removing the Indian woman logo from its packaging after 92 years.
Beth Ford, Land O’Lakes President and CEO, released a statement that the Minnesota-based company is redesigning its packaging in time for the company’s 100th anniversary.
“As Land O’Lakes looks toward our 100th anniversary, we’ve recognized we need packaging that reflects the foundation and heart of our company culture—and nothing does that better than our farmer-owners whose milk is used to produce Land O’Lakes’ dairy products,” Ford’s statement said.
“As a farmer-owned co-op, we strongly feel the need to better connect the men and women who grow our food with those who consume it,” Ford added. “Our farmer-to-fork structure gives us a unique ability to bridge this divide.”
The company claimed that the change is meant to honor the farmers that make the company’s butter.
“Research shows that consumers care about farmers and are excited when they learn Land O’Lakes is farmer-owned. We’re eager to share that message with shoppers and extending that farmer-owned story to our packaging is arguably our most direct vehicle to communicate with consumers,” the statement added.
The new packaging has already started appearing in store dairy cases.
The new package design will replace the Native American woman with “Farmer Owned” in large text over the background of a blue lake and pine trees.
Some butter packages will show images of farmers working in the field with the words, “Proud to be Farmer-Owned: As a farmer-owned co-op, we stand together to bring you the very best in dairy.”
Once again, a company goes woke and bows to liberal pressure to PC their company.
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