Macy’s thought it had a heartwarming winner for its new Christmas ad by showing “diverse” families in a recent campaign. But instead of acclaim, the store found itself accused of racism.
The recent Christmas photo campaign showed several different types of American family, all wearing their Christmas pajamas and looking deliriously happy.
One family was your typical white family with a father and a mother, another was a biracial gay couple and another was a single black other with her three boys.
Here was Macy’s celebrating multiculturalism and diverse families. The retailer thought it had covered all the politically correct bases.
But far from a heartwarming reception, Macy’s found itself accused of racism.
Cincinnati, Ohio, council member Jeff Pastor, for instance, immediately needled Macy’s asking the company on Twitter “what is wrong with this picture?”
— Jeff Pastor (@votePASTOR) November 20, 2018
Pastor was specifically asking why there was no black father with the black mother. Why is it that the “single mother” portrayal had to be a black woman, not a white one?
Pastor later told WLBT, “The only single parent was the black mother. We have multiple, loving, interracial, different parents, beautiful families. But the only picture you have is a single, black mother.”
Others jumped on the store saying the same thing, that only show a single black mother was racist to black men.
Initially Macy’s thanked customers for the feedback:
We appreciate your feedback.. These images were intended to celebrate families and togetherness, never to offend. It's important for us to know when we've missed the mark. We've shared your feedback w/our team and we apologize. Thank you.
— Macy's (@Macys) November 18, 2018
Pastor was satisfied with the statement saying, “It’s not like they did it with ill intent. But it’s somebody within diversity and inclusion missed that picture.”
The next day, Macy’s issued a more formal apology.
Thank you for reaching out to share feedback on our holiday pajama product images. We apologize. Our intent was never to offend. It’s important for us to know when we’ve missed the mark, and we appreciate that our customers let us know. Additionally, if you saw a collection of images on social media, please know that those were actually product images that were cut and pasted together rather than an advertisement from Macy’s. We know we are at our best when what we do fully reflects the rich diversity of our colleagues, customers & communities. We have shared the comments with our team & are making changes so our customers see balanced images when shopping online with us.
“We listened. And we updated Macys.com so that our customers now see more balanced pj images when shopping online with us. We also plan to have a thorough internal discussion on how to be more thoughtful in the future. Thank you again to everyone who reached out,” said Macy’s general vice president of corporate communications Radina Russell.
It’s just another example that leftists are never satisfied.
Follow Warner Todd Huston on Twitter @warnerthuston.