A college in Missouri has dumped Nike sportswear from its sports program saying that if Nike is ashamed of American, then the college is ashamed of Nike.
Of course, you are no doubt aware that sportswear giant Nike launched its 30th anniversary “Just Do It” campaign featuring anti-American protester and former NFL player Colin Kaepernick. Well, Kaepernick has been at the forefront of hating the United States since he invented his protests back in 2016.
The ad features a close-up of Kaepernick with the facile slogan, “Believe in something. Even if it means sacrificing everything.”
— Colin Kaepernick (@Kaepernick7) September 3, 2018
But now that Nike has joined ranks with those who hate the country, the College of the Ozarks has decided to cancel its connection to Nike.
According to Western Journalism:
Jerry Davis, the president of the college, said that the new ads promote a disrespect for the United States.
“In their new ad campaign, we believe Nike executives are promoting an attitude of division and disrespect toward America,” he said.
“If Nike is ashamed of America, we are ashamed of them,” he continued. “We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform.”
The school’s director of admissions and vice president of patriotic activities Marci Linson echoed the president’s sentiments saying, “Nike is free to campaign as it sees fit, as the college is free, and honor-bound by its mission and goals, to ensure that it respects our country and those who truly served and sacrificed.”
The school also recently made its own national anthem policy by requiring all athletes to stand for the song whether they want to or not.
Good for Ozarks Bobcats.
You can bet that the administrators of the school also understood just how immoral Nike’s Kaepernick slogan is.
I mean, that wonderful new slogan sounds good, right? But the fact is, this slogan is empty of logic, morals, and meaning. Indeed, it can be read as inviting bad people to do bad things.
Think about this empty, idiotic phrase: “Believe in something, even if it means sacrificing everything.”
Believe in “something”? Of course, the “some” part of something is not the important part. It’s the THING, not the SOME, we need to consider. After all, Nazism, murder, rape, slavery, theft, corruption, all of those terrible ideas are “things” that could be “believed” in.
So, is Nike saying that just every “something” is worth sacrificing for? The Germans sacrificed millions of lives for Hitler’s “something.” Was that worth “sacrificing” for?
Put directly: the Nazis in WWII “believed” in “something” and they sure “sacrificed everything” for that “something.” So, does that “sacrificing” make the Nazis good? By Nike’s simpleton and immoral logic, yes it does.
Morals and causes are not the same thing. You can have a cause you truly believe in that is utterly immoral. Some people work to get people to think raping children is a good, moral action. But it is not.
But using Nike’s empty moralizing, just anything is worth sacrificing for, as long as you “believe” in it.
Nike should be ashamed of its stupidity and it immoral slogan.
Follow Warner Todd Huston on Twitter @warnerthuston.