For decades Americans have enjoyed handing each other those tiny hearts with cute messages on them for Valentines Day. But that tradition is no more now that the company that makes them has gone bankrupt.
Sweethearts, those tiny candy hearts with cute messages, will be absent in stores this year, because the New England Confectionary Co. (Necco) went out of business.
There'll still be Brach's brand, but Necco brand is better! https://t.co/ABYv9BUoQH
— Dale R. Patterson (@TheRealDP35907) January 23, 2019
Amazingly, the candies have now disappeared despite that they are some of the biggest selling candies for the season!
According to the Detroit Free Press:
According to candystore.com, the conversation heart candies are the most popular confection for the holiday, pulling in $1.8 billion in sales. Sweethearts are also the most popular Valentine’s Day candy in Michigan, reported candystore.com. The candies are known for classic sayings such as, “Be Mine” and “Cutie Pie.”
Necco closed its doors last July after more than 100 years in business. Necco made Sweethearts, as well as Mary Janes, Necco Wafers and Clark bars.
The candy won’t be gone forever, fortunately.
Necco was sold to Spangler Candy Co. in September 2018. Unfortunately, the company did not have enough time to complete the purchase of the brand and then gear up for production by Valentines Day sales for this year.
So, yes, you’ll be able to get your “cutie pie” hearts next year. But this year you are “Outta Luck.”
If you simply have to have your tiny message heart candies, you can get them on ebay and Amazon from people who stocked up last year. But instead of a few bucks you’ll have to shell out up to $25 a bag!
My guess is few will bother laying out the high dollars for the hoarder’s stashes.
There’s always next year.
Follow Warner Todd Huston on Twitter @warnerthuston.