WATCH: Moms Group Complains That Kit Kat Candy Ad is Too Sexy


A group calling itself One Million Moms has launched a petition to force candy brand Kit Kat to remove a 15-second ad because the moms think there is too much “sexual innuendo” in the ad.

Before we go any farther, here is the ad:

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The activist group started a petition that has already gained over 8,500 signatures to end the ad and calling it “disturbing.”

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So… what is the big deal? It apparently is mostly because of the choice of musical accompaniment.

The petition says:

KIT KAT has launched a tasteless marketing campaign full of sexual innuendos. The inappropriate song playing in this commercial is called “Work It” by artist Missy Elliott and has no place in a candy bar commercial. This song is about sex, and the lyrics are extremely offensive. The song includes a word for male genitalia that is bleeped out by an elephant trumpet: “If ya got a big (phrrrrr), let me search it.” Everyone knows children repeat what they hear.

The focus of the commercial is the sexual message and not the product itself. The advertisement shows an unwrapped candy bar and briefly includes their logo at the end, but not once is KIT KAT audibly mentioned during their irresponsible commercial.

Those who sign the One Million Moms petition will also be sending a message to Kit Kat reading:

“I find KIT KAT’s disgusting new ‘Reverse Break’ commercial to be in poor taste. Everyone knows children repeat what they hear. KIT KAT using a song about sex to sell candy bars is irresponsible. Offensive ads cause parents to lose respect for a company, and complaints should not be taken lightly. I urge KIT KAT to put a stop to inappropriate marketing campaigns and cancel the ‘Reverse Break’ ad immediately. I will not purchase any KIT KAT products until this commercial is pulled off the air and removed from your website.”

The group tells supporters that they focus on ending inappropriate content aimed at children.

“Mom, are you fed up with the filth many segments of our society, especially the entertainment media, are throwing at our children? Are you tired of all the negative influences our children are forced to contend with? If so, we urge you to become a member of OneMillionMoms.com,” the group says on its website.

So, what do you think? Is the Kit Ka ad inappropriate?

Tell us what you think down in the comments.

Follow Warner Todd Huston on Twitter @warnerthuston.

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