‘Woke’ Apple Now Fighting Against Diversity… for Itself


Computer giant Apple usually parades around as advocates of the far left, social justice line of pabulum that the left loves these days. But, when it comes to its own business, it looks like Apple is not quite as “woke” as it pretends.

Apparently, Apple quietly moved to defeat efforts to make its board room more ideologically diverse. The company wants to keep its far left-wing direction without any contrary ideas intruding on that liberal utopia.

According to Investor’s Business Daily:

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In a recent federal filing before the U.S. Securities and Exchange Commission, lawyers for Apple (AAPL) maintained that the tech giant should not have to consider increasing its leadership’s ideological diversity and that arguments made in support of greater viewpoint variance were “without merit.”

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What did the SEC say? “The SEC disagreed, sending Apple’s legal team a stunning rebuke,” IBD said.

Justin Danhof, the director of the National Center for Public Policy Research’s Free Enterprise Project (FEP), submitted a proposal to broaden the ideology of the company recently, but the is not that into it.

According to Danhof:

The dispute arose from a shareholder proposal that I submitted to Apple in my capacity as the director of the National Center for Public Policy Research’s Free Enterprise Project (FEP), the nation’s leading conservative shareholder activist organization. Our proposal merely requests that Apple include the concept of ideological diversity in its calculus when it nominates new members to its board of directors.

Apple then filed what’s known as a no-action letter to the SEC, seeking permission to exclude our proposal from its proxy statement and proffering three distinct reasons for its request. The SEC rejected all three.

“Groupthink is a major threat to long-term investors in any corporation,” Danhof added. “And in an era when companies are increasingly taking strong political stances, the risk of ideological hegemony in corporate leadership is a growing concern. Nowhere is this more of an issue than in Silicon Valley. As Facebook CEO Mark Zuckerberg acknowledged in congressional testimony, Silicon Valley is an ‘extremely left-leaning place.'”

Apple’s CEO, Tim Cook, is a major advocate for every far left idea that comes down the pike. And he never speaks as a private citizen, but always as Apple’s CEO. Danhof wants to take some of Cook’s stuffing out of him and move some people who have other social ideas onto the board.

Apple is fighting against this idea to the hilt. They’ll be no free thinking at the company whose slogan used to be “Think Differently.”

Follow Warner Todd Huston on Twitter @warnerthuston.

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